Rebellion Photonics, Wallstreet Journal startup of the year in 2013, is trying to make the world a safer place. While the world is still dependent on fossil fuels, Rebellion Photonics has made an effort to make the industry safer and more efficient. Their Gas Thermal Imaging Camera detects leaks long before the previous standards. Their website also reflected previous standards and needed an upgrade as it wasn’t performing like they wanted it to. That’s where we came in. We struck a balance of delivering a clean and simple website for a complex product and service, while allowing Rebellion to be found by new prospective customers through Google search results. Their new website is everything you’d expect from a WSJ-awarded startup: clean, well organized, mobile ready (responsive), optimized for search, and easily maintained.