WEBSITE  MONETIZATION

We’ve created and consulted on websites in many industries, focusing on building sites that are architected to perform in organic searches AND which are built so revenue can be optimized. Monetizing websites is a learned skill that requires refinement, careful tracking, and is often benefitted by experience. We offer several services to our clients in the area of Website Monetization.

Website Revenue Streams

When revenue is important to your business, and you have aggressive goals, it’s time to get serious about websites monetization. Website monetization is the process by which a site converts traffic into revenue. This is one of our specialties. We have first hand experience and knowledge with 14 revenue streams. We can help you to achieve your revenue goals. Some examples of new revenue streams we’ve implemented and generated growth with:

  • Co-registration
  • Lead forms
  • Register for access
  • Ecommerce
  • Subscriptions
  • Display advertising
  • AdSense
  • Inline ads
  • Interstitial ads
  • And more

Contact us to see how we can grow your revenue.

Website Conversion Rates

A websites’s conversion rate is a measure of how effectively a website drives users to the primary goal of the site. The lower the rate, the less effective the site is at turning traffic into revenue. Every business needs to understand their current conversion rate, and should have conversion goals in place to track the effectivity of the site. We can help all but the most optimized sites to improve their overall conversion rates, and their revenue in the process. Contact us for a proposal.

Optimizing for Website Leads

Lead generation is a popular concept today that’s come into vogue with many website development platforms. The most common scenario entails presenting a portion of the data prompting the website visitor to take some sort of action (e.g. register with a valid email) before they can see the complete content. We’ve been experimenting and optimizing sites using this technique for a decade. We are experts at optimizing lead generation for businesses. Contact us for a proposal.

SEO Testimonials

Ken has a unique ability to seamlessly blend SEO considerations with the utmost concern for usability while still hitting the mark for monetizing our web properties.
Nick A., iSpot TV
Ken is a true genius at creating, managing and monetizing web properties. At Trails.com, he led an amazing team to create the #1 outdoor destination website in the USA, and now he’s at it again with eNom.com! I have had a truly amazing time working with Ken on our monetization efforts.
Erik M., Shelfbucks
Ken leads and manages the Trails.com business with an entrepreneurial focus and intensity.His ability to build large amounts of traffic while maintaining the integrity of the Trails brand is tremendous. The one thing that separates Ken from other website managers that I’ve worked with is his ability to effectively monetize incoming traffic and focus his efforts on the highest ROI ventures.
Jim B., Workday
Taking on growth of a portfolio of mature properties, he grew the audience of sites like Trails.com and others significantly and grew revenues accordingly. Ken brings a smart blend of strategic business and P&L leadership skills wrapped up with a passion for the business and is a pleasure to work with.
Mike W., Tastemade
Ken was stuck in the unfortunate position of dealing with a subscription-based website while the country fell into a recession. That said, he handled it flawlessly, continually searching out new ways to maintain our members and accrue more despite the economic climate.
Soren B., Leaf Group
Ken’s absolute confidence and complete willingness to support the ad sales team got me on board. And together, we exceeded revenue expectations, bringing on major national brands. Ken is an outstanding general manager and an outstanding person.
George S.
Ken is a true genius at creating, managing and monetizing web properties. At Trails.com, he led an amazing team to create the #1 outdoor destination website in the USA, and now he’s at it again with eNom.com!
Erik M., Shelfbucks
Ken has the unique ability to seamlessly blend SEO considerations with the utmost concern for usability while still hitting the mark for monetizing our web properties.
Nick A., iSpot TV