We took that basic directory information, and built a robust group of features that our golfers were asking for. The new sections we introduced were as follows . . .
Golf Course Directory
We expanded our golf course directory so that we had nearly 100% of the pubic and private gold courses in the United States listed and searchable complete with driving directions, lat/lon coordinates, aerial fly overs, yardage information, hours of operations, and much more. You heard that right, we added course fly overs so our users could see an aerial view of the most popular courses before they golfed it. This was before the days of drones, so the fly overs were all done using small planes.
We invested some time here introducing top destination spots for golf, a directory of the premier golf resorts, a golf vacation package partner, and a directory of gold course real estate. The travel section had arrived, and soon generated considerable traffic, but has since failed to be maintained.
This was one of our key focuses for the re-design project. We acquired a catalog of instructional videos recorded by the biggest names in golf coaching – Hank Haney, Mike LaBauve, Jim McLean, Denis Pugh, etc. That gave us several hundred professionally produced gold videos to share with our user base, and to help them advance their game.
My Game section
This was the other section which we focused the greatest amount of energy. We built this out as the place for golfers to record their rounds, track their handicaps, keep track of courses, and their favorite instructional videos. This section included:
- Round recording
- Handicap calculation
- Yardage Maps
- Course Tracker
- A ladder system showing the rounds recorded and by whom
- Instructional Videos
Building these features and functions required a great deal of effort to define the logic and behavior for each function, to build them, and then to test them to ensure accuracy. The results are the most utilized Game Tracking system in the Golf category with millions of rounds recorded, and shy of a hundred thousand paying subscribers.
The My Game section offers these features and functions: