There was a time when SEO was as simple as understanding the basic rules and guidelines. A good SEO-person or web developer could game the system by creating low-effort and low-value fodder for search engines, and generate a fair amount of traffic as a result. Those days are long gone. Today, everyone knows the rules and guidelines, and they should be followed. Originality plays a critical role in how a site or piece of content performs for search engine traffic. For example, a site with no original content is not likely to garner much (if any) organic traffic. There’s no shortcut to creating genuine and original content. Here are some tips to consider when looking to boost your website in the search results:

  1. Take the time to solve real problems.
  2. Write in your own voice, and tone.
  3. Write about the things you know and don’t try to fake it.
  4. Avoid the idea of re-purposing marketing material on your site – it’s highly duplicative, and that’s not good for you, your site, or your audience.
  5. Do your research and before too long you’ll have a loyal following, or a number of backlinks from people who respect what you have to say on a topic.
  6. If you do reference someone else’s work, give them an affiliate link.

It will most certainly require additional effort and time, but it will be well worth it in the long run.

Objectively provide access to exceptional infomediaries rather than market-driven technologies. Holisticly underwhelm viral “outside the box” thinking before orthogonal.