Google Ads Management | SEM | PPC Ad Management2026-05-07T19:50:50-07:00

Google Ads Management generates paid traffic

Leverage Google ads and LinkedIn ads to augment your traffic with search engine marketing

Search Engine Marketing is the process of buying traffic through paid search from services such as Google ads, or LinkedIn ads. The process is simple, you determine how much budget to allocate to paid, and we build ad campaigns to generate as much relevant traffic as possible given the cost to buy a click for a specific keyword. When a user clicks on your ad a charge is incurred.

Google ads appear on the search results page, while LinkedIn ads offer us the ability to target our ads so they appear for specific industries or job titles, giving us the ability to target specific user types and personas with your messaging.

Ads are most effective when professionals set up and actively manage your campaigns to keep clicks low, and to focus on the ads that have the best opportunity to convert traffic into clients.

Explore our Google Ads Management Services

We actively manage Google ad campaigns, with daily monitoring and continuous adjustments designed to keep your ad costs low, and conversions high. We are so confident in the advantages of leveraging SEO learnings to bear lessons for SEM that we’re willing to challenge your current SEM provider to a competition whereby we’ll run a separate campaign to demonstrate without risk that our methodology will produce better results for you and your website.

LinkedIn is a powerful platform in many ways, however, in the context of advertising it’s especially intriguing because it has access to a large amount of information about it’s users – date like industry, job title, location, organizational size, and more. These attributes allow us to create LinkedIn ad campaigns targeting specific attributes. We’ve experienced great success targeting specific industries with specific offers, reaching out targets effectively.

SEO and SEM are closely related – one is focused on winning in organic traffic and the other on winning in paid search. However, the lessons learned from one can be carried over and applied to the other. For example, keywords which convert well from organic search can be leveraged to build high converting campaigns in SEM as well, saving money which may have otherwise been spent on less fruitful keywords. A keyword analysis can be leveraged to optimize your website for organic traffic and paid traffic success.

SEO and SEM are closely related – one is focused on winning in organic traffic and the other on winning in paid search. However, the lessons learned from one can be carried over and applied to the other. For example, keywords which convert well from organic search can be leveraged to build high converting campaigns in SEM as well, saving money which may have otherwise been spent on less fruitful keywords. A keyword analysis can be leveraged to optimize your website for organic traffic and paid traffic success.

Interested in Ad Management services?

Google Ads Management and LinkedIn Ads FAQs

What is Google Ad management?2026-05-07T15:58:16-07:00

Google Ads is an online advertising platform developed by Google themselves. Here advertisers bid to display their ads to web users, primarily (but not exclusively) on the search results page. By now, we’ve all seen these ads under Sponsored Ads. We offer creation and/or management and optimization of your Google Ads.

How does this relate to SEO and AI Visibility?2026-05-07T16:01:16-07:00

We started to offer these services 12 years ago at the request of some of our longer -term clients who loves our SEO work. In reality, the Keywords Analysis work we do for SEO and Ai search performance overlaps heavily with the keyword work we do for ad management. When we conduct a keyword analysis for clients, we can provide ad management services with little or no upfront costs.

What ad platforms do you manage for clients?2026-05-07T16:03:04-07:00

While we’ve worked on many platforms, we focus on Google Ads and LinkedIn Ads. The others can be productive but we are not able to realize and pass on the same economies of scale and learnings as we are with these two platforms. However, we have partners who manage ads on these platforms that we can recommend.

Are Google Ads still viable with the AI overview emergence?2026-05-07T16:06:15-07:00

The AI Overview on Google is certainly cannibalizing traffic, but Google continues to test refinements so those who are optimized for ads, or want to be, are not impacted the way they have been in late 2025 and early 2026. The Google Ads channel is still viable. And LinkedIn Ads are proving to be very effective for many of our clients.

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