Keyword Research is the Foundation of Every Solid SEO + AI Search Strategy
Understand and integrate the keywords your clients use when searching to generate traffic and earn clicks
To move the needle for SEO and AI Search, we must understand what people are searching for. Traffic is earned when understand and integrate what search keywords and phrases people are using to solve their problem, or answer their question. Or more precisely, what keywords are generating search, experiencing competition, and align with the terms you use to describe your business.
By targeting keywords which are relevant AND have meaningful search volume, we better signaling to search engines and AI crawlers what content is about. This in turn helps direct that content to people actively searching for answers, which gains you credit for being useful (improving domain ranking) and boosts net organic traffic. A keyword analysis leads to a keyword strategy, and that strategy guides the process of creating content, and making SEO and AI search optimizations across any website.
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This will leave us with a comprehensive analysis of thousands, or tens of thousands, of keywords in your focus area. All of this will be yours to keep – a tool you may filter, sort by topic or category, or slice and dice in any way necessary. It’s a tool you will refer to for every new page, every blog post, every discussion of what service or product you want to offer next.
Here’s a simplified version of what that tool will look like:
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Keyword Research FAQs
A keyword analysis is results of concentrated effort whereby monthly search volume for keyword is retrieved from raw search volume data, along with relative competitiveness, high and low ranges to buy a click, and search volume by month. We incorporate this dat into our analysis and pair it with related keywords, while grouping them into Topics (aka. categories), and sharing the keywords we recommend targeting in your keyword strategy.
While that would be a simple strategy to implement, it would not be the most effective one. The keywords chosen should have both meaningful search volume AND be relevant. If you choose keywords that are not truly descriptive of what’s on offer.
When researching keywords, we want as much data as we can so informed decision can be made. We like analyzing competitor sites so we can see what’s working or targeted by their websites, so we can gather a complete perspective on which SEO keywords represent the greatest opportunity.
All too often we hear from clients expressing the rank in the first result in searches for a phrase that gets very low search volume. For some niches that’s unavoidable, but for most brands there are opportunities to drive more traffic by targeting relevant keywords that generate more searches. In other words, it’s important to understand what keyword will create the biggest opportunity for you business.
All we need to get started is the list of keywords you use to describe your business, products, services, alongside an understanding of who your biggest competitors are. We’ll do all the heavy lifting from there, delivering a categorized list of keywords, along with our recommended targets for you to review and approve.