Optimizing Google My Business | Google Business Profile2026-05-07T19:47:27-07:00

Leverage Google My Business to strengthen local search

Optimize your Google My Business listing to improve your performance in local search results

Google Business Profile, formerly Google My business, is a free tool that allows businesses to manage their online presence in local search results and in google maps. Setting up your location, hours, and phone number is straight forward. Optimizing it for the right category, and then adopting the right process to encourage reviews, and improve your ratings is where we can add real value – we guide our clients on what processes and tactics will have the best results.

We offer our services to setup business profiles from the scratch, or to optimize your existing business profile so you turn up in local search results.

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As experts with all things search related, we routinely set up our clients Google Business Profile so that it drives organic traffic, good local engagement, is categorized correctly, and so you earn your rightful spot in search results.

For those clients who started the process of setting up your Google Business Profile, we come in to optimize that profile with category edits, setting changes, and strategic updates designed to improve your rank in local results.

Having done this for over a decade, we have a few tricks up our sleeves. We know what processes work to generate reviews and high scores. We bring that expertise to bear for our clients, with adjustments, and coaching on how to impriove the things which matters most to local search result rankings – lots of reviews, and high scores.

Many Google My Business profiles experience a negative review on occasion. While removing these can be challenging, we can help, we know the process and our able to present strong arguments through the right channels to have bogus reviews removed.

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Google My Business FAQs

Why is Google My Business?2026-05-07T15:44:52-07:00

Google My Business is google’s free directory of businesses. It’s that right car you’ll see in search results for businesses who have set it up. You’ll often see busienss details like category, hours, reviews and ratings, phone number, photos, and more.

Why is Google My Business important?2026-05-07T15:47:23-07:00

Google My Business directly correlates with where you website turns up in the local searches, and beyond. The impact to local performance is BIG. Profiles with a consistent stream of reviews, and a solid overall rating are rewarded by turning up at the top of the local (aka. map) search results, and they are rewarded in organic search results overall. Plus, it’s free, so why not.

It seems easy, how can you help here?2026-05-07T15:49:46-07:00

Setting up the basics are easy. Where we can rally help is making improvements to the profile, and by introducing processes whereby you can generate a more consistent and steady stream of reviews, and higher ratings. We have strategies that have moved some businesses from dozens of reviews to hundreds of reviews.

How does Google My Business differ from Google Business Profile?2026-05-07T15:50:40-07:00

These two platforms are one in the same, it’s just experienced a name change over the years.

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