Slumping traffic for Media Publisher with over 50 years experience
Turning a publisher’s website with slumping traffic into a top performer in the space
Services we Provided
This particular client came to use with over 50 years of presence in the publishing space. Despite the legacy in their industry, traffic was under performing due to fierce competition ramping up in this billion dollar industry. This competition has led to decreasing market share for the publisher.
To help them achieve their goals of growing traffic in a big way we conducted a keyword analysis to understand what keywords presented the greatest opportunity, an SEO audit to understand what signals the website is currently sending to search engines and AI crawlers and to flag opportunities for improvement and issues, a Google search console issue cleanup to address thousands of issues on the website, and a keyword tracking service so we can best understand how search engines are interpreting our changes and how our keyword rank will change after our changes are implemented.
The Results
In just 3 months from the date we finalized and delivered our keyword strategy, implemented fixes to search console issues, and implemented the recommendations shared from our SEO audit, the client has realized:
- Overall User traffic has increased by a massive 218%
- Domain Rank has improved from 53 to 57
- Enormous growth has been realized with the websites AHREFS Rank improving from from 95K to 350K = 271% growth
- A large increase in backlinks from other sites
Have Questions? We can help.