Organic Traffic rebound for software company
Repairing the SEO + AI Search missteps that devastated traffic for a software company
Services we Provided
This software client came to us from referral from one of their board of directors who we’ve worked with before. As part of a branding change, they were forced to make a quick domain name change. This change devastated their traffic dropping Web Sessions and New Users from previous periods.
We were brought in to reverse the damage with SEO audit focused on identifying issues and opportunities to improve the signals being sent to search engines, a Google search console issue cleanup effort to overcome the many new issues caused by the rushed domain name change, and a domain name change remediation whereby we retroactively went back to correct the things which were overlooked in the change. This project had some aggressive timelines so we had to move quickly.
The Results
In quick order we had recovered the vast majority of their traffic, and eventually surpassed past years performance drops, including:
- Increased sessions YoY by 246%
- Increased new sessions by 272%
- Increased keyword rank by 4.9 spots on average
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