The SEO Audit of your website is a key step in the Webable SEO process. We identify issues, and make recommendations that optimize your sites architecture and layout to meet specifications from Google, and to deliver results.
Our SEO Technical Audit is a process which involves the use of several tools, software programs, Google SEO tools, and manual audits from a senior SEO expert to identify and itemize the opportunities for improvement ito a prioritized list. Basically, it’s a detailed list of everything which could be improved from a technical SEO perspective.
SEO Audit Tools
With SEO Audits the tools are critical. We use a combination of Google SEO Tools (Google Analytics, Google Search Console, Google Tag Manager, Google AdWords), Screaming Frog, AHREFS, Moz, a customized SEO solution which we have licensed and configured to look at the elements which are most critical, and finally our years of experience and intuition as a guide. The experience is key as it’s the secret sauce.
The SEO Audit Report covers everything on your website including your domain strength, on page SEO, off page SEO, XML sitemap, website errors, website redirects, website speed, meta descriptions, title tags (H1s, h2s, h3s), page titles, URLs, communication from Google Search Console, trends in your traffic (organic and overall), backlinks from other websites, conversion and goals, and a few other top secret things we won’t mention here.
Once we understand what the SEO opportunities and issues are, we outline specific recommendations with details of what exactly needs to change. Then we organize it all in a prioritized list of SEO changes – we consider which items are the most impactful, which are the easiest to implement, and lay them all out to be addressed on the site.
Example of SEO Audit Report
After reviewing that list with you (the Client), we make any adjustments you’d like, and we build our implementation plan. From there, we start implementing, features by feature, page by page, section by section until the audit items are addressed.
Once the SEO Audit items have been addressed, or we’ve reached a pause in our process, we re-audit and produce an SEO Report that shows us what remains to be addressed. This step is a check and balance to ensure the SEO items we identified have been addressed.