Search Engine Optimization (SEO) is more of a process than it is anything else. It’s the process of impacting how visible web content is on the search engine results.The earlier a website appears in the list of search results, the more traffic it can expect. The coveted spots in any search result are the first 3 spots.To earn placement there, websites need a good combination of page rank, longevity, unique content, backlinks from other sites, and the necessary SEO attributes on the apge.